Promotions
With this module KAMs will be able to manage their promotions easily and automatically.
“Get promotion suggestions that consider your conditions.”
Sales representatives and the Trade Marketing department are always kept up to date with features of promotions, priorities and promotion cycle underway.
As response you get information about market reaction in real time.
Taking into consideration various conditions, you can get a promotion frame proposal for your products. Therefore, alerts and discount limits are defined by promotion type, client and/or product. The module generates automatic warnings about the conditions of each promotion and can be connected to the internal condition module as well as to ERP system.
On the other hand, you can also set up a promotion manually. There are configurable options such as the type of promotion, its lifetime, points of sale where it is on offer, the manager in charge of assessing it, physical media used and values. At the end of the working day, a summary of agreed promotions will be sent automatically.
Your KAMs can see the effectiveness and impact of each promotion underway and when required. For that they get data sent from our mobile application, keyed in before by your sales representatives during the visits. Additionally, you receive a daily newsletter about sales analysis, effectiveness and sales volume of each promotion.
“Know your promotions, their effectiveness and impact at all times.”
The process follows an acceptance flow, from the framework through to control, until the promotion is confirmed. At the same time there is attached a certain significance to the measurement of a promotion’s impact and added value. Another important advantage is the opportunity of observing and evaluating the market response at instant.
